We are a challenger model that seeks to bring social change & good business together.

Our vision is to generate £1bn for social investment over a 30-year period.

Our ecosystem How we structure ourselves for significant growth

To fulfill the purpose and vision, we have built an open ecosystem that is open for participation, and is designed to sustain a large, compelling organisation. Across the businesses in our ecosystem, we give 90% of our profits to charitable causes & initiatives, and share back the other 10% with our teams.

Ninety’s ethical ecosystem comprises a charitable foundation, a social enterprise holding company, several for-profit businesses, a start-up incubator, a Future Strategy Board chaired by Lord Wei, a hands-on Ethics Board to keep us true, and great people and services.

  • Charitable foundation

    90% of Ninety’s distributable profit goes to the Ninety Foundation, which is set up to fund strategic world-changing initiatives. The Ninety Foundation does this in part via grants to carefully-selected charities, but also – because we believe that business is the best vehicle for social impact – via investments in organisations, businesses and micro-finance institutions that fulfil our stringent criteria. Historically, Ninety Foundation has mostly invested in strategic long-term poverty alleviation initiatives, with education in Third World countries being a major focus. Everyone involved in the Ninety ecosystem builds value, and therefore has a say in how that value is used to create legacy through the Ninety Foundation. From staff to clients, from partners to investors, all our stakeholders are actively involved in connecting their contribution to the legacy that it builds.

  • Social enterprise holding company

    Ninety’s business group has, as its parent, a social enterprise called Ninety CIC, where CIC stands for Community Interest Company. A CIC is a type of company designed for social enterprises that want to use their profits and assets for the public good. They cannot be politically motivated, be set up to serve an unduly restrictive group, or be a charity. CICs have special features to ensure they are working for the benefit of the community, namely a cap on dividends for shareholders and an asset lock to retain any value created in the organisation for its community purpose. Ninety chooses to go beyond the CIC dividend cap by committing 90% of profit to the Ninety Foundation, and the other 10% to its people. This is enshrined in Ninety CIC’s Articles of Association, and we are regulated by Companies House and the Regulator of Community Interest Companies.

  • Several for-profit businesses

    Ninety owns a range of for-profit businesses, each of which shares our values and purpose, and each of which passes its distributable profit back to Ninety CIC for distribution to the Ninety Foundation.

    • Ninety Consulting: specialists in digital maturity acceleration, delivering 12-week accelerators for:
      • digital vision & strategy
      • omnichannel transformation frameworks
      • innovation & disruption
    • Ninety Create: world-class digital experience creators for insurance, providing:
      • actively-managed quote & buy as a service
      • accelerated digital insurance execution
      • creative digital solutions for insurers
    • Ninety Ventures: start-up acceleration for socially-responsible businesses, providing:
      • start-up accelerator programmes
      • angel investor opportunities
      • access to unique business mentors
  • Start-up incubator

    Launching soon, Ninety Ventures builds socially-responsible businesses. It connects entrepreneurs with investors and accelerates new business ideas towards launch. Ninety Ventures supports a wide range of entrepreneurs, but is also one of the ways we will build the next generation of Ninety businesses. In a crowded accelerator market, Ninety Ventures stands out for:

    • Only backing for-profit business ideas with scalable social impact
    • Pursuing tech as well as non-tech ventures
    • Offering an accelerated launch period that is compatible with a full-time job
    • Being interested in an entrepreneur as a person
    • Using the wealth generated by our small equity to sustainably tackle social issues
  • Independent Ethics Board

    In pursuing our altruistic purpose and vision, Ninety strives for the highest standards of social responsibility, human rights and environmental protection. Our Ethics Board holds us publicly accountable for these standards. It has responsibility across all parts of the Ninety ecosystem, including the Ninety Foundation. The Ethics Board is made up of independent unpaid members with differring expertise, chaired by a client of one of Ninety’s businesses, and given evidence by a Board Director of Ninety CIC and the Chair of Trustees of the Ninety Foundation. The Ethics Board verifies the 90% profit distribution and the 10% profit share; it advises on remuneration for our Directors; it acts on internal and external feedback; and advises on matters of ethical, social and environmental importance. The Ethics Board has the authority to challenge our Boards and to escalate matters to our regulators. The Ethics Board reports are public domain.(read the latest report)

  • Advisory Future Strategy Board

    Chaired by Lord Wei of Shoreditch, the Future Strategy Board plays a key long-term role in helping shape Ninety’s ecosystem approach and growth plans towards the £1bn target. It also considers and advises on factors such as future work cultures, entrepreneurial risk, and investment options. Finally, the Future Strategy Board and Lord Wei are occasionally involved directly with one or more of our businesses, advising on high-tech, future cities, innovation acceleration and more.

  • Charitable foundation

    90% of Ninety’s distributable profit goes to the Ninety Foundation, which is set up to fund strategic world-changing initiatives. The Ninety Foundation does this in part via grants to carefully-selected charities, but also – because we believe that business is the best vehicle for social impact – via investments in organisations, businesses and micro-finance institutions that fulfil our stringent criteria. Historically, Ninety Foundation has mostly invested in strategic long-term poverty alleviation initiatives, with education in Third World countries being a major focus. Everyone involved in the Ninety ecosystem builds value, and therefore has a say in how that value is used to create legacy through the Ninety Foundation. From staff to clients, from partners to investors, all our stakeholders are actively involved in connecting their contribution to the legacy that it builds.

  • Social enterprise holding company

    Ninety’s business group has, as its parent, a social enterprise called Ninety CIC, where CIC stands for Community Interest Company. A CIC is a type of company designed for social enterprises that want to use their profits and assets for the public good. They cannot be politically motivated, be set up to serve an unduly restrictive group, or be a charity. CICs have special features to ensure they are working for the benefit of the community, namely a cap on dividends for shareholders and an asset lock to retain any value created in the organisation for its community purpose. Ninety chooses to go beyond the CIC dividend cap by committing 90% of profit to the Ninety Foundation, and the other 10% to its people. This is enshrined in Ninety CIC’s Articles of Association, and we are regulated by Companies House and the Regulator of Community Interest Companies.

  • Start-up incubator

    Ninety Ventures builds socially-responsible businesses. It connects entrepreneurs with investors and accelerates new business ideas towards launch. Ninety Ventures supports a wide range of entrepreneurs, but is also one of the ways we will build the next generation of Ninety businesses. In a crowded accelerator market, Ninety Ventures stands out for:

    • Only backing for-profit business ideas with scalable social impact
    • Pursuing tech as well as non-tech ventures
    • Offering an accelerated launch period that is compatible with a full-time job
    • Being interested in an entrepreneur as a person
    • Using the wealth generated by our small equity to sustainably tackle social issues
  • Independent ethics board

    In pursuing our altruistic purpose and vision, Ninety strives for the highest standards of social responsibility, human rights and environmental protection. Our Ethics Board holds us publicly accountable for these standards. It has responsibility across all parts of the Ninety ecosystem, including the Ninety Foundation. The Ethics Board is made up of independent unpaid members with differing expertise, chaired by a client of one of Ninety’s businesses, and given evidence by a Board Director of Ninety CIC and the Chair of Trustees of the Ninety Foundation. The Ethics Board verifies the 90% profit distribution and the 10% profit share; it advises on remuneration for our Directors; it acts on internal and external feedback; and advises on matters of ethical, social and environmental importance. The Ethics Board has the authority to challenge our Boards and to escalate matters to our regulators. The Ethics Board reports are public domain (read the latest report).

  • Several for-profit businesses

    Ninety owns a range of for-profit businesses, each of which shares our values and purpose, and each of which passes its distributable profit back to Ninety CIC for distribution to the Ninety Foundation.

    • Ninety Consulting: specialists in digital maturity acceleration, delivering 12-week accelerators for:
      • digital vision & strategy
      • omnichannel transformation frameworks
      • innovation & disruption
    • Ninety Create: world-class digital experience creators for insurance, providing:
      • actively-managed quote & buy as a service
      • accelerated digital insurance execution
      • creative digital solutions for insurers
    • Ninety Ventures: start-up acceleration for socially-responsible businesses, providing:
      • start-up accelerator programmes
      • angel investor opportunities
      • access to unique business mentors
  • Advisory future strategy board

    Lord Wei

    Chaired by Lord Wei of Shoreditch, who combines a passion for social reform with strong experience of technology and innovation, the Future Strategy Board plays a key long-term role in helping shape Ninety’s ecosystem approach and growth plans towards our £1bn target of social investment. It also considers and advises on factors such as future work cultures, entrepreneurial risk, and investment options. Finally, the Future Strategy Board and Lord Wei are occasionally involved directly with one or more of our businesses, advising us or our clients on high-tech, future cities, innovation acceleration and more.

Ethos & culture How we think and behave

Our ecosystem is built on a deep-rooted value system and passionate belief that the most effective way to build legacy is to create great businesses. Quality and value have to be at the forefront of this, but ethics and transparency are its foundation.

Our value system is founded on the Golden Rule: do for others as you would have them do for you. This informs everything about our culture, and means real tangible points of difference for everyone who interacts with, or is part of, the Ninety ecosystem.

Being different How our value system shapes the day-to-day experience of our stakeholders

We believe in win-win relationships. That means actively finding ways of making every one of our stakeholders benefit from being involved with Ninety.

  • For our people

    For our people, we:

    • Hire top talent & pay well
    • Offer strong work-life balance and progressive policies like an unlimited holiday allowance
    • Operate a model of integrity and fairness in all we do
    • Only work with clients whose ethics don’t compromise us
    • Deliver meaningful change, not just billable projects
    • Trust and free our people to think and innovate
    • Invite active participation in the Ninety Ethics Board
    • Share 10% of profits back to our value-creators
  • For our customers and clients

    For our customers and clients, we:

    • Provide only quality products & services where value exceeds the cost
    • Stand out for quality, enthusiasm, fairplay and honesty
    • Build enduring trusted partnerships
    • Put the end consumer at the heart of all we do
    • Operate a "best price for all" policy: no client pays more
    • Invite participation in the Ninety Foundation's decisions on charitable distribution
    • Invite participation in the Ninety Foundation and Ethics Board
  • For our investors and entrepreneurs

    For our investors and entrepreneurs, we:

    • Provide sound, ethical investment opportunities
    • Run a start-up incubator for entrepreneurs looking for acceleration
    • Invite socially-minded entrepreneurs to build Ninety-branded business to change the world
    • Give direct influence over social investment targets for the 90% created by investors and entrepreneurs
    • Commit responsible equity allowances to Ninety entrepreneurs
  • For our suppliers and partners

    For our suppliers, we:

    • Act like the customer and partner that we’d like them to be for us
    • Demand fair and ethical behaviour
    • Work in near-joint-venture Ninety-branded models where there is close partnership
    • Build long partnerships on a foundation of mutual value
    • Pay well, quickly, and often early
    • Actively work to ensure partners’ relationship with us is profitable
    • Extend the 10% profit share to people in the teams of our closest partners
  • For our people, we:

    • Hire top talent & pay well
    • Offer strong work-life balance and progressive policies like an unlimited holiday allowance
    • Operate a model of integrity and fairness in all we do
    • Only work with clients whose ethics don’t compromise us
    • Deliver meaningful change, not just billable projects
    • Trust and free our people to think and innovate
    • Invite active participation in the Ninety Foundation and Ethics Board
    • Share 10% of profits back to our value-creators
  • For our customers and clients, we:

    • Provide only quality products & services where value exceeds the cost
    • Stand out for quality, enthusiasm, fairplay and honesty
    • Build enduring trusted partnerships
    • Put the end consumer at the heart of all we do
    • Operate a "best price for all" policy: no client pays more
    • Invite participation in the Ninety Foundation's decisions on charitable distribution
    • Invite participation in the Ninety Ethics Board
  • For our investors and entrepreneurs, we:

    • Provide sound, ethical investment opportunities
    • Run a start-up incubator for entrepreneurs looking for acceleration
    • Invite socially-minded entrepreneurs to build Ninety-branded business to change the world
    • Give direct influence over social investment targets for the 90% created by investors and entrepreneurs
    • Commit responsible equity allowances to Ninety entrepreneurs
  • For our suppliers and partners, we:

    • Act like the customer and partner that we’d like them to be for us
    • Demand fair and ethical behaviour
    • Work in near-joint-venture Ninety-branded models where there is close partnership
    • Build long partnerships on a foundation of mutual value
    • Pay well, quickly, and often early
    • Actively work to ensure partners’ relationship with us is profitable
    • Extend the 10% profit share to people in the teams of our closest partners

Social impact How we change the world

Our businesses drive our financial success. Our financial success drives social impact.

The vision we pursue is to materially impact society for the better by creating and investing £1bn in sustainable initiatives over 30 years.

Beyond that, we aim to:

  • Create social impact locally, nationally and internationally
  • Build business models that directly achieve social aims, as well as models that fund such social aims
  • Campaign, lobby and fund research to influence government policy around social business models
  • Maintain an above-reproach stance on tax and legal matters
  • Actively enter multiple industry verticals to challenge the status quo and improve ethics and quality
  • Limit and aim to pay back double our environmental cost, whilst also backing eco initiatives via the Ninety Foundation
  • Engage warmly and proactively with the regulators who serve and protect our customers and industries

Get involved How you can play a part in Ninety's ecosystem

Our ecosystem is an open one, and we want you to get involved. There are many ways of doing so — explore more below.

Get in touch

contact@ninety.co.uk
+44 (0)20 7060 4090

Head office: No.1 Cornhill, London EC3V 3ND, United Kingdom